Flagship audit
Onboarding Funnel Audit
A deep reading of your install-to-activation path with ranked friction points and rewrite guidance for the weakest screens.
At a glance
- Duration: 10–14 working days
- Delivery: Remote with optional KL studio sessions
- Pricing: Fixed project fee from MYR 12,800
- For: Product managers, growth leads, and design leads with an shipped mobile app
Who it is for
Teams that already ship a mobile app and can share anonymised funnel exports — install, registration, permission grants, first key action — but still cannot agree on why new users leave before activation. Suitable for consumer and SME apps serving Malaysia and regional markets.
Result
You receive a written audit that maps the onboarding funnel as a sequence of decisions, names the steepest drop-offs with evidence from your events, and proposes concrete copy, sequencing, or measurement changes. The deliverable is a brief your designers and engineers can take into a sprint — not a slide deck of generic best practices.
What is included
- Kickoff call to align on the activation definition your team actually uses
- Review of event taxonomy for the first-run path (naming gaps called out, not rewritten for you)
- Screen-by-screen walkthrough of the current onboarding build
- Ranked friction list with severity and confidence notes
- One revision pass on the recommendations after your internal read-through
What is excluded
- Implementation or engineering work inside your codebase
- Ongoing analytics tooling subscriptions
- Paid acquisition creative or store listing optimisation
How it runs
- You share access to funnel charts (read-only), a staging build or screen recording of onboarding, and your current activation definition.
- We reconstruct the path as a cue sheet: each step, its event, and the user choice it demands.
- Midway checkpoint (60 minutes) to test our early reads against your intuition.
- Final briefing and written audit delivered as a shared document.
Preparation
Have one product owner available for two scheduled calls. Export at least four weeks of onboarding events if volume allows; smaller apps can proceed with qualitative walkthroughs plus whatever history exists.
Constraints
We work in English. If your onboarding is multilingual, provide translations for every permission and error string in scope. We do not store production user PII; share aggregates and recordings scrubbed of identifiable details.
Next step
Request a funnel audit and mention your platform (iOS, Android, or both) plus the market where most new users arrive.