Retainer-friendly brief
Cohort Retention Brief
A focused brief comparing early cohorts after an onboarding change — what held, what slipped, and what to try next.
At a glance
- Duration: 5–7 working days per cycle
- Delivery: Remote
- Pricing: Per brief from MYR 6,900, or quarterly retainer
- For: Growth and product pairs watching week-one retention after funnel edits
Who it is for
Teams that shipped an onboarding change and need a calm reading of whether the new cohort behaves differently — without waiting for a full quarterly review.
What you receive
A short brief that compares the release cohort against the prior baseline on onboarding completion, time-to-activation, and early return visits. We highlight where the funnel improved, where it merely shifted drop-off downstream, and which hypothesis deserves the next experiment.
Included
- Cohort definition check with your analytics owner
- Narrative comparison (not a raw spreadsheet dump)
- Three recommended follow-up probes tied to specific screens
Excluded
- Building or maintaining your analytics warehouse
- Marketing attribution across paid channels
Next step
Send the release window and cohort IDs so we can confirm whether a single brief or a quarterly cadence fits.