Desktop Grovebase
We sit with your first-run path the way a stage manager watches cues: every prompt, skip, and silent drop between install and the moment a new user decides to stay.
The brief
Mobile onboarding, read as a sequence of human decisions
Desktop Grovebase is a Kuala Lumpur practice that audits app analytics around onboarding funnels. We reconstruct how new users move through sign-up, permissions, and activation — then hand back a concrete critique your designers and PMs can act on.
Flagship engagement
Onboarding Funnel Audit
A time-boxed review of your install-to-activation path, built from event exports, screen recordings of the flow, and a structured walkthrough with your team. You leave with ranked friction points and a rewrite plan for the weakest steps.
Also available
Related reviews for the same first-week journey
Each engagement stays rooted in how new users move through permission prompts, account creation, and the first meaningful action.
Activation Path Workshop
A half-day working session that rewrites the first meaningful action with your PM, designer, and analytics owner in the room.
Cohort Retention Brief
A focused brief comparing early cohorts after an onboarding change — what held, what slipped, and what to try next.
Onboarding Funnel Audit
A deep reading of your install-to-activation path with ranked friction points and rewrite guidance for the weakest screens.
From recent work
What clients notice after the walkthrough
They caught that our Malay-language permission copy and the English analytics labels were telling two different stories. Fixing that single mismatch did more for day-one completion than another splash animation.
Permission screen, not the home feed
Most teams we meet already measure installs. We start where new users hesitate: camera access, skip buttons, and the first task that proves the app is worth keeping.